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Media Press
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Social Media Marketing
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PR Gifting
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Lookbook Creative Direction Research + Production Support
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Exhibition Display Curation
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Production for Susan Fang x South Quay Plaza
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Show Production
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Celebrity Press
An Unconscious Escape
Thom Browne x Yamahsita Kujita Pop-up Event
This is a Pop-Up event I created for the brand Thom Browne and the artist Yamashita Kukiji, inspired by the artwork Deification Of A Soldier. Surrealism is a reoccurring theme for both, which became the primary theme of this event. The concept of this Pop-Up is a surreal escapism from the mundanity of working culture.
This pop-up explores both Thom Browne’s iconic tailored ready-to-wear uniforms, and avant-garde couture garments.
Brightspot ‘Nusantara Market’:
Across the Archipelago
A curated retail space where contemporary brands and regional artisans reinterpret Indonesian heritage through fashion, craft and visual storytelling, transforming local culture into a modern, immersive shopping experience.
Rethinking DIESEL’s Digital Touchpoints
This project explores Diesel’s online customer journey through a consumer psychology and marketing lens, examining how key digital touchpoints influence consumer behaviour from discovery to purchase.
An audit of the homepage, Denim Guide and product pages identified behavioural opportunities around personalisation, cognitive load, social influence and information clarity. These insights informed two redesigned digital interventions, which were tested with consumers to measure their impact on engagement and purchase intention.
SPORTSWEAR IN INDONESIA
Consumer Research Project
Endless Summer with Never Fully Dressed
A strategic marketing proposal for Never Fully Dressed’s pop-up launch in Sydney, designed to increase brand presence and deepen customer connection. The campaign “Feel Good in Australia,” features curated press and influencer events, an on-site rental service, the brand’s debut runway show, spin-the-wheel activity and a branded NFD Bar. The experience-focused strategy merges fashion, community, and fun—bringing NFD’s feel-good ethos to the Australian market.
NikeSKIMS Brand Strategy
A consumer insight and strategy project analysing how Nike and SKIMS’ co-branding translates into customer-based brand equity among Gen Z women. Using primary survey data and secondary research, I identified key gaps in emotional connection, aspiration, and perceived value, and developed experience-led, partnership-driven, and product innovation recommendations.
