Branding & Marketing
An Unconscious Escape
Thom Browne x Yamahsita Kujita Pop-up Event
This is a Pop-Up event I created for the brand Thom Browne and the artist Yamash- ita Kukiji, inspired by the artwork Deifica- tion Of A Soldier. Surrealism is a reocurring theme for both, which became the primary theme of this event. The concept of this Pop-Up is a surreal escapism from the mudane work. Thom Browne is known for their tailored uniforms, but besides that also for their conceptual avant-garde pieces. This pop-up will be highlighting both, showcasing from the side their wearable to avant-garde garments.
SPORTSWEAR IN INDONESIA
Consumer Research Project
Endless Summer with Never Fully Dressed
A strategic marketing proposal for Never Fully Dressed’s pop-up launch in Sydney, designed to increase brand presence and deepen customer connection. The campaign “Feel Good in Australia,” features curated press and influencer events, an on-site rental service, the brand’s debut runway show, spin-the-wheel activity and a branded NFD Bar. The experience-focused strategy merges fashion, community, and fun—bringing NFD’s feel-good ethos to the Australian market.
Brand Development:
This is a business idea I created from the idea of Home; a space where we get to be our raw and honest self, including our imperfections. Connecting that to the fashion industry, I want to emphasise the brand on embracing imperfections through repair and mending clothes using sustainable practices .